Our Organic Cotton range uses a hotel quality, 350 Thread Count. Although we've been conditioned to believe a higher thread count is "better", what actually matters is the quality of the cotton itself. We source our Organic Cotton from some of the best producers in the world - ensuring enduring quality at an affordable price.

Well, like everything, it depends how well you take care of it. How it's washed, how it's stored, how often it's used - are all key factors in determining your bedlinen's lifespan. With that being said, cotton is a durable material - and with the right care, you can expect it to last up to 10 years.

You can expect some discolouration of cotton over time, depending on how it's stored, dried, or used. Our advice would be to spot-clean regularly with a mild bleach or stain remover. Do not wash with bleach, otherwise the coloured trims will quickly fade.

GOTS stands for Global Organic Textile Standard, which is the world's leading authority when it comes to certifying organic textile products. Using high level environmental criteria, it analyses the entire supply chain to ensure compliance with its rigorous standards. Our supply chain met these standards, meaning that our Organic Cotton range contains more than 95% Organic Cotton fibres.

OEKO-TEX is a global testing and certification system for textile products, ensuring that these fabrics are free from over 100 potentially harmful substances and chemicals.

With both GOTS and OEKO-TEX certifications, we've gone the extra step to ensure our products are neither harmful to you, nor the earth.