The Honest Label Bed Builder quilt cover in Forest Green with green tones quilt cover product view
Who We Are

The Honest Label is an Australian bedding brand built around a simple idea: your bedroom should feel real, calm, comfortable and restful.

Our team brings over 50 years of combined experience in home textiles, bringing together product knowledge, design, sourcing and manufacturing expertise to create bedding made for real homes.

From Sydney, our team works across design, colour, fabric selection, product details and sourcing, then partners with experienced manufacturing partners to bring each collection to life.

Our flagship French Linen bedding is made from flax grown in France, where the climate and growing conditions are ideally suited to producing high-quality flax. The fibre is then woven and made into bedding with our manufacturing partners.

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What We Believe

A good bedroom doesn't need to be complicated.

We believe in natural materials that feel good to sleep in, colours from nature that are calming, and bedding designed for better rest, the way it should be.

We also believe customers should know what they're buying. That means being clear about the fibre, feel, construction, sizing and care of our products, and letting those details speak for themselves.

We also believe in building a honest and fair long term relationship with our customers, we look after our customers, and we want our customers to feel great about buying from us and using our products.

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What We Offer

Our collections are centred around two everyday fabrics, each with its own feel.

Our 100% French flax linen is stonewashed for a relaxed texture and becomes softer with washing. Our washed cotton is pre-softened, easy to care for and finished with thoughtful details designed to make everyday bed-making easier.

Both are available in rich solid colourways inspired by the world outside, making it easy to create a bedroom that feels calm, vibrant or entirely your own.

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Colours From Nature

From deep forest greens and ocean blues to warm earth, sand and stone, Australian nature gives us an endless source of colour.

These familiar tones inspire our colourways, bringing a little of the outside in.

EXPLORE COLOUR