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At The Honest Label, we take immense pride in our extensive experience and expertise in the home textile industry, boasting over 50 years of collective knowledge. Our head office, nestled in the heart of Auburn, NSW, serves as the hub for our creative minds, distribution centre, tech-savvy IT team, and dedicated customer service professionals.

Having been immersed in this industry for decades, we've honed our abilities to discern the latest trends and understand the unique demands of the Australian Market. Our deep-rooted familiarity with quality standards and fabric compositions empowers us to curate exceptional products that cater to your needs.

In our pursuit of excellence, we've extended our reach globally, establishing sourcing offices in prominent locations like China, India, and Pakistan. These strategic offices allow us to partner with the finest manufacturers and artisans, ensuring that each product meets our stringent quality criteria.

At The Honest Label we believe that our team's passion, coupled with our expansive network, guarantees that you receive nothing but the finest bedlinen products. We take pleasure in sharing our knowledge with you and welcoming you into our world of comfort and elegance.

We invite you to explore our carefully curated collection and experience the difference that decades of expertise can make. Thank you for choosing The Honest Label as your trusted source for exquisite home textiles.


Honest. We put it in our name. A label of truth, transparency and integrity. We value straightforwardness. No confusing jargon. No mixed materials. No prices marked up to mark down. Because shopping should be simple. Products shouldn’t cost the earth. And what you see should be what you get. Life’s too short for anything else. 

At The Honest Label, we believe in treading lightly on our planet. As an Australian-made brand, sustainability, quality, and style are at the core of everything we do. Our bed linen is crafted from natural materials and priced with honesty, specialising in Organic Cotton and Pure French Flax Linen.


With seasonal colour palettes inspired by the beauty of Australian nature, our textiles reflect our commitment to sustainability and ethical practices. We believe in being outward-looking, supporting home-grown talent, and inspiring our community to make positive changes.

No fuss, no fakeness, and no red tape. We are all about transparency and authenticity, from our materials and practices to our pricing. Experience pure, natural, and honestly priced bed linen with The Honest Label, where sustainability, quality, and style come together for a better tomorrow.


321 Chisholm Road
Auburn NSW 2144

Hours of Operation:
Monday - Friday | 10am - 4pm
+61 401 640 884

Email Us:

Australian Style

We're Australian-owned and operated - and proud of it. Our land is full of rich colour that inspires our products: from the Red Earth of the Outback, to the Ocean Blue of the sea that surrounds us.

We're here to put Australian style on the map.


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