About Us

WHO WE ARE.

At The Honest Label, we take immense pride in our extensive experience and expertise in the home textile industry, boasting over 50 years of collective knowledge. Our head office, nestled in the heart of Auburn, NSW, serves as the hub for our creative minds, distribution centre, tech-savvy IT team, and dedicated customer service professionals.

Having been immersed in this industry for decades, we've honed our abilities to discern the latest trends and understand the unique demands of the Australian Market. Our deep-rooted familiarity with quality standards and fabric compositions empowers us to curate exceptional products that cater to your needs.

In our pursuit of excellence, we've extended our reach globally, establishing sourcing offices in prominent locations like China, India, and Pakistan. These strategic offices allow us to partner with the finest manufacturers and artisans, ensuring that each product meets our stringent quality criteria.

At The Honest Label we believe that our team's passion, coupled with our expansive network, guarantees that you receive nothing but the finest bedlinen products. We take pleasure in sharing our knowledge with you and welcoming you into our world of comfort and elegance.

We invite you to explore our carefully curated collection and experience the difference that decades of expertise can make. Thank you for choosing The Honest Label as your trusted source for exquisite home textiles.

WHAT WE BELIEVE.

Honest. We put it in our name. A label of truth, transparency and integrity. We value straightforwardness. No confusing jargon. No mixed materials. No prices marked up to mark down. Because shopping should be simple. Products shouldn’t cost the earth. And what you see should be what you get. Life’s too short for anything else.

At The Honest Label, we believe in treading lightly on our planet. As an Australian-made brand, sustainability, quality, and style are at the core of everything we do. Our bed linen is crafted from natural materials and priced with honesty, specialising in Organic Cotton and Pure French Flax Linen.

WHAT WE OFFER.

With seasonal colour palettes inspired by the beauty of Australian nature, our textiles reflect our commitment to sustainability and ethical practices. We believe in being outward-looking, supporting home-grown talent, and inspiring our community to make positive changes.

No fuss, no fakeness, and no red tape. We are all about transparency and authenticity, from our materials and practices to our pricing. Experience pure, natural, and honestly priced bed linen with The Honest Label, where sustainability, quality, and style come together for a better tomorrow.

WHERE WE LOCATED,

321 Chisholm Road
Auburn NSW 2144

Hours of Operation:
Monday - Friday | 10am - 4pm
+61 401 640 884

Email Us: service@thehonestlabel.com

Australian Style

We're Australian-owned and operated - and proud of it. Our land is full of rich colour that inspires our products: from the Red Earth of the Outback, to the Ocean Blue of the sea that surrounds us.

We're here to put Australian style on the map.

SHOP RED EARTH

Our Certifications

FAQs

Where are you based?

Where are your products made?

It depends on the product. Choosing a manufacturer who aligns with our brand philosophy is one of the most important decisions when bringing a design to market. A number of factors go into consideration: quality, sustainability, ethical processes and cost. We have chosen first-class facilities in both China and Australia - you can check where a particular product is made on either the product's page, or on the care label attached to the product.

Where do you ship to?

Do you offer refunds?

In the unlikely case that you aren't happy with your product, we do provide refunds or exchanges - depending on your individual case. If you have any questions about your order, or aren't happy with the product you received, please email service@thehonestlabel.com who will work to resolve your issue.

For more information, please read our Refunds and Returns policy.

Value for Money:

Not really

Value for money

Quality:

Very bad

Very good

Returning Customer: Yes

Great fabric and design

The pillow cases fabric has a nice thickness to them, feeling smooth but sturdy at the same time.

Also the design of how you put the pillow with a layover cover method is a brilliant way to ensure the pillow doesn’t slide out, like with the traditional opening on the side cases.

Would buy again in a different colour

Gorgeous quilt cover

Beautiful quality - love the ties on the inside corner of the quilt cover. The colour choices are the nicest I’ve seen too.

Beautiful blue, soft linen

Love my new Ocean Blue queen quilt cover - it's very soft, well made, and the blue is a colour I had trouble finding anywhere else. Cute ties at the bottom of the cover give it a rustic look I like. Ties in the inside corners - apparently to attach a doona so it doesn't slide around, but mine doesn't have hooks for that. Not sure about the large envelope on the pillowcases - nice idea but it means the pillow can only be used on one side, so that side will fade in the sun (I usually like to flip my pillows over). But they're finished and edged beautifully. Excellent customer service too when I had to return the first quilt cover I received because of a minor fault - THL sent me a new cover before they'd even received my return. Very happy with my purchase and am now recommending THL to all my friends :-)