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Why Our Pure Linen is Anything But Ordinary

Supple Yet Strong

Our linen is made from premium flax - one of nature’s strongest fibres - but it’s the Honest Label touch that makes it truly special. We take things further with a gentle, eco-friendly enzyme wash that enhances the fabric’s natural texture, giving it a supple softness that feels beautifully broken-in from day one. Durable enough to last, yet soft enough to snuggle.

Suitable for All Seasons

Our linen is naturally breathable and moisture-wicking, adjusting with your body to keep you cool on hot nights and warm on chilly mornings. It’s the ultimate layering fabric - designed to work beautifully across all seasons and all styles.

Hypoallergenic

Our linen is hypoallergenic and naturally resistant to dust and bacteria - making it ideal for sensitive skin and allergy-prone sleepers. Rest easy knowing your bedding is as gentle as it is breathable.

Questions

Customer Reviews

Based on 63 reviews
81%
(51)
10%
(6)
6%
(4)
2%
(1)
2%
(1)
S
S.G.
Value for Money:
Not really
Value for money
Quality:
Very bad
Very good
Returning Customer: Yes
Great quality products amazing service

We invested in some linen sets and grabbed the ultimate EOFY bargains, however, we had stuffed up our order and when we reached out to THL they responded with in minutes after business hours and helped us with a customer fault, they had the package express posted and considering how remote we live it’s came quick.
Will only be buying our bedding from The Honest Label in future.

H
Helen O.
Value for Money:
Not really
Value for money
Quality:
Very bad
Very good
Returning Customer: No
Colour disappointing - "gold" is actually mustard / turmeric

Nice pillow cases, good design, but on the website photo they actually do look yellow/gold. In reality they are mustard/turmeric, the same as other brands. I was excited about the gold as a feature colour to pick up some other colours in my room, so the actual colour was disappointing.

P
Peter W.
Value for Money:
Not really
Value for money
Quality:
Very bad
Very good
Returning Customer: Yes
Great fabric and design

The pillow cases fabric has a nice thickness to them, feeling smooth but sturdy at the same time.

Also the design of how you put the pillow with a layover cover method is a brilliant way to ensure the pillow doesn’t slide out, like with the traditional opening on the side cases.

Would buy again in a different colour

W
Wattletree I.
Value for Money:
Not really
Value for money
Quality:
Very bad
Very good
Returning Customer: Yes
Great linen

Simply love all the products and would highly recommend The Honest label, my guests love it too, I’ve had some great feedback from them.

Z
Zac S.
Value for Money:
Not really
Value for money
Quality:
Very bad
Very good
Returning Customer: Yes
Never disappoints

4th purchase from these guys over the years. Great value for money.

Australian Style

We're Australian-owned and operated and proud of it. Inspired by the land we call home - from the Red Earth of the Outback to the deep blues of our coastline, our colours and calm aesthetic reflect the beauty of Australia.

We’re here to redefine Australian style, one thoughtfully made piece at a time.

SHOP RED EARTH