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Honest. We put it in our name. A label of truth, transparency and integrity. We value straightforwardness. No confusing jargon. No mixed materials. No prices marked up to mark down. Because shopping should be simple. Products shouldn’t cost the earth. And what you see should be what you get. Life’s too short for anything else. That’s why we created
The Honest Label.


Quality over Quantity.

We prefer making beautiful bedlinen that lasts, rather than something cheap and disposable. That's why our collections use only the highest quality materials - making them not only luxurious products, but long-lasting too.

Experience meets Innovation.

With decades of experience in textile production and manufacturing between us, we know how to make great bedlinen. We're also at the forefront of textile innovation - the first company to develop antimicrobial Graphite Sheet Sets.

Keep it Simple.

Buying bedlinen doesn't have to be complicated. We've streamlined the process to deliver an experience focused on what you need to know. You won't find any confusing marketing jargon here, and we plan to keep it that way.

No Nasties

Our 100% natural products are developed to be soft on skin and kind to the environment.

No Middlemen

Fewer hands means our products have a smaller carbon footprint - and lower prices.

No Jargon

We keep our product information simple. Buying bedlinen doesn't need to be complicated.

No Guilt

We take pride in our hard-earned certifications for sustainability and ethical business standards.

Our Certifications

Australian Style

We're Australian-owned and operated - and proud of it. Our land is full of rich colour that inspires our products: from the Red Earth of the Outback, to the Ocean Blue of the sea that surrounds us.

We're here to put Australian style on the map.