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  • SPRING REFRESH SALE
  • Pure Linen 40% Off
  • Father's Day Gift Bundle
  • Gift Cards
  • Limited Release
  • Pure Linen
  • Quilt Covers
  • Fitted Sheets
  • Flat Sheets
  • Pillowcases
  • Cushion Cover
  • Shop All Pure Linen
  • Bedding
  • Bed Sheets
  • Sheet Sets
  • Quilt Covers
  • Fitted Sheets
  • Flat Sheets
  • Pillowcases
  • Shop All Bedding
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  • Quilts
  • Mattress Protector
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  • SPRING REFRESH SALE
    • Pure Linen 40% Off
    • Father's Day Gift Bundle
    • Gift Cards
  • Limited Release
  • Pure Linen
    • Quilt Covers
    • Fitted Sheets
    • Flat Sheets
    • Pillowcases
    • Cushion Cover
    • Shop All Pure Linen
  • Bedding
    • Bed Sheets
    • Sheet Sets
    • Quilt Covers
    • Fitted Sheets
    • Flat Sheets
    • Pillowcases
    • Shop All Bedding
  • Quilt & Pillows
    • Quilts
    • Mattress Protector
    • Pillows
    • Shop All
  • Cushions
    • Pure Linen Cushion Cover
    • French Flax Linen Cushion Cover
    • Cushion Inserts
    • All Cushion & Covers
  • Gifts
    • Gift Cards
    • Gift Bundles
    • Last Minute Gifts
  • FAQ
    • Frequently Asked Questions
    • Blog
    • Size Guide
    • Care Instructions
    • Shop Now Buy Later
    • Contact Us
  • Our Brand
    • Our Story
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    • Contact Us
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About

We didn’t just choose our name - we built our entire brand around it. At The Honest Label, we stand for truth, transparency, and timeless quality. With over 50 years of combined expertise in the home textiles world, we bring deep industry knowledge with a modern, customer-first approach. Our team of makers, tech thinkers, and customer care legends are all united by one thing: helping you create a home that feels as good as it looks.

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ABN: 38 667 842 177

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★ Reviews

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982 reviews
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A
Pure Linen Quilt Cover Set
Ally D.F.
What a dream!

From placing my order through to sleeping in my new bed, I could not love this company more. The sheets are soft and feel luxurious, but more than that, the lovely humans behind the scenes were fantastic to deal with! Thank you!

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Pure Linen Quilt Cover Set
JD T.
Love my linen

First time buyer from the Honest Label but ill definitely be buying again. I purchased a super king duvet cover and it is amazing, looks and feels great.

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Pure Linen Flat Sheet
Naomi S.
New Blue

I purchased the matching blue flat sheet to go with my existing HL doonah cover for my air bnb. The colour is vibrant, fits well and is washing well and lots of positive feedback from guests on the softness and styling

I’d like to include a photo too but not sure how

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Pure Linen Quilt Cover Set
Sallie P.
Sweet dreams in linen

Extremely happy with product and delivery wonderful sheets fabulous Colours. I’m so over beige.

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Pure Linen Quilt Cover Set
Emma
Beautiful soft, vibrant linen

I bought the magenta linen fitted sheet, duvet cover and pillowcases to mix and match with my other linen, and it's so gorgeous I'll definitely be back for more colours. Soft, feels high quality, beautiful colours and a great price <3

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