Why Our Pure Linen is Anything But Ordinary
Supple Yet Strong

Our linen is made from premium flax - one of nature’s strongest fibres - but it’s the Honest Label touch that makes it truly special. We take things further with a gentle, eco-friendly enzyme wash that enhances the fabric’s natural texture, giving it a supple softness that feels beautifully broken-in from day one. Durable enough to last, yet soft enough to snuggle.

Suitable for All Seasons

Our linen is naturally breathable and moisture-wicking, adjusting with your body to keep you cool on hot nights and warm on chilly mornings. It’s the ultimate layering fabric - designed to work beautifully across all seasons and all styles.

Hypoallergenic

Our linen is hypoallergenic and naturally resistant to dust and bacteria - making it ideal for sensitive skin and allergy-prone sleepers. Rest easy knowing your bedding is as gentle as it is breathable.

Our Certifications
Questions

REAL HOMES, REAL COMFORT

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Customer Reviews

Based on 109 reviews
93%
(101)
6%
(7)
1%
(1)
0%
(0)
0%
(0)
J
JD T.
I'm addicted

This is my third purchase in as many weeks. The blue denim pure linen fitted shit goes perfectly with my new charcoal duvet set. I love these products so much I'm about to jump online and purchase another duvet set.

J
Jacob J.

I have tried Flax Linen from a number of Brands, some of which much more expensive than The Honest Label, and these are as good as any I have tried - too nice not to share.

J
Jacob J.
Too nice not to share

I have tried Flax Linen from a number of Brands, some of which much more expensive than The Honest Label, and these are as good as any I have tried - too nice not to share.

L
Louise A.
Fabulous feel, colour and price

I purchased from the Honest Label this month, inspired by their generous sale and have not been disappointed. Lovely texture, thick colour density, the right depth of feel on skin and a very generous price.

M
Michala B.
Value for Money:
Not really
Value for money
Quality:
Very bad
Very good
Returning Customer: Yes
Soooo good!

I was a bit worried I wouldn't like these since they're more expensive than your average sheet...but these aren't average! Struggling to get out of bed in the morning because they're so comfy and warm 💕 Best sleep we've had in years... Will be getting more!

Australian Style

We're Australian-owned and operated and proud of it. Inspired by the land we call home - from the Red Earth of the Outback to the deep blues of our coastline, our colours and calm aesthetic reflect the beauty of Australia.

We’re here to redefine Australian style, one thoughtfully made piece at a time.

SHOP RED EARTH